Edited by Elspeth Tilley and Frank Sligo.

Book reviews edited by Richard Varey.

This double issue for 2007/08 features a range of focussed articles from around the world on the teaching and learning of public relations, collected together as a special issue on public relations pedagogy.  We're very grateful to Dr Lisa T Fall for kicking off the idea for this special issue and recruiting some stellar contributors: see below for examples of their work. Plus, our usual diverse array of broader articles on current issues and research in public relations and communication generally is featured in an accompanying omnibus issue. 

Thank you to all the authors for supporting PRism's mission to provide quality materials online by sending in your relevant and thoughtful work, including the excellent book and conference reviews and fascinating commentary pieces that keep us informed and entertained throughout the year.

Keep those contributions coming (click here for submission guidelines) and make sure you visit our 2009 issue (click here) to see what's new.

Pedagogy Articles

• Chung, W. (2007/8). Culture matters: Comparing tertiary public relations curricula in the United States of America, the United Kingdom, and South Korea. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/chung.pdf

• James, M. (2007/8). Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/James.pdf

• Li, C. (2007/8). Why are you giggling? An exploratory investigation of communication educators’ interactions with international students. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/li.pdf

• Lubbers, C., Bourland-Davis, P., & Rawlins, B. (2007/8). Public relations interns and ethical issues at work: Perceptions of student interns from three different universities. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Lubbers_Bourland-Davis_Rawlins.pdf

• Mehta, A., & Xavier, R. (2007/8). Building self-evaluation skills through criterion-referenced assessment in public relations. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Mehta_Xavier.pdf

• Xavier, R., Mehta, A., & Larkin, I. (2007/8). Destination public relations: Understanding the sources that influence course selection for and career preferences of postgraduate students. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Xavier_Mehta_Larkin.pdf

General Articles

• Galloway, C. & Lynn, M. (2007/8). Public relations and climate change impacts: Developing a collaborative response. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Galloway_Lynn.pdf

• Kirby, B. (2007/8). Country practice: A case study of regional public relations practice. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Kirby.pdf

• Kleinmann, C. M. (2007/8). Did you get my message? Transferring public relations messages to broadcast media discourse. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Kleinmann.pdf

• Ströh, U. (2007/8). The conundrum of public relations versus marketing: Clarifying the differences in terms of relationship management. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Stroh.pdf
  
  
• Watson, T. (2007/8). Research priorities for public relations: The Asia Pacific insights from an international Delphi study. PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Watson.pdf
  

Pedagogy

• Benigni, V.L., Wood, J.C. & Cameron, G.T.  (2007/8). A sense of agency: Utilising firms in the public relations campaigns course.  PRism 5(1&2): http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Benigni_Wood_Cameron.pdf

• Click here for information on the contributors whose refereed or commentary articles appear in this issue.

Book Reviews

• Steve Mackey's review of Anne Surma's Public and professional writing: Ethics, imagination and rhetoric
• Tom Watson's review of Kevin Moloney's Rethinking public relations

• Robina Xavier's review of Wittenbrink and Schwarz's Implicit measures of attitudes

Conference Reviews

• Report on International Communication Association (ICA) Conference, Montreal, 23-26 May 2008, by Jennifer Bartlett
• Kate Fitch's review of the public relations stream at ANZCA07 (The Australian and New Zealand Communication Conference)

Viewpoints Pieces

• Sandra Duhé's wit and wisdom on 'Breaking the PR Habit'
  

Would you like to contribute a book review, conference report, or academic or commentary article?  We welcome your input, including your feedback on items in this issue.  Please see the ongoing call for papers page for guidelines for reviews and articles.

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